"She doesn't own much jewellery, so I want something she can wear for every occasion. Not too large, but some sparkle — and definitely a pearl, because that's her birthstone. Make it classy."

Project Valentine began with a request from a good friend — a romantic at heart, shopping for his fiancée. She was not yet adventurous with jewellery, and he wanted something she would actually reach for: classic, wearable, and built around a pearl. But he also wanted sparkle — something that could carry her from a work day into an evening without missing a beat.

It was a considered brief. And the idea of a luminous gem set atop pearls was one we couldn't let go of.

The Project Vs were born in 2023. Three years on, they remain our best-selling design — released across formats and combinations, with new gemstones and colourways still in the works.

Some pieces find their audience. These found everyone.